As a musician or a podcaster, you want to know how well your content is doing on Spotify. Fortunately, Spotify provides an analytics dashboard that can help you track your progress and improve your strategy. In this post, we will guide you through the steps on how to use Spotify’s analytics dashboard to improve your content and reach a wider audience.

First, you need to log in to your Spotify for Artists account. If you don’t have one, you can easily create it for free. Once you’re in, click on the “Dashboard” tab, and you’ll be taken to the analytics dashboard.

The first section of the dashboard is the “Overview” section. This section gives you an overview of your total streams, listeners, followers, and playlists. You can see the number of times your content has been streamed, the number of unique listeners, and the number of followers you have. This information is critical in understanding your audience and how they interact with your content.

The second section of the dashboard is the “Music” section. This section provides detailed insights about your music, including the number of streams per track, the number of listeners, and the countries where your content is most popular. You can also see the number of times your music has been added to a playlist, and how many times it has been saved by listeners. This information can help you understand which of your tracks are performing well and which ones need improvement.

The third section of the dashboard is the “Audience” section. This section provides demographic information about your audience, including their age, gender, and location. You can use this information to tailor your content to your audience’s preferences and improve your targeting. You can also see how your audience is growing over time.

The fourth section of the dashboard is the “Playlists” section. This section provides information about the playlists that include your music. You can see the number of times your music has been added to a playlist, the number of listeners who have played your music through a playlist, and the playlists that are driving the most streams. This information can help you identify playlist curators who may be interested in adding your music to their playlists.

Finally, the fifth section of the dashboard is the “Promotion” section. This section provides insights into your promotional activities, including the number of streams generated by your promotional campaigns and the impact of your campaigns on your audience growth. You can also see the performance of your merchandise sales if you have an active merch store on Spotify.

In conclusion, using Spotify’s analytics dashboard is crucial in tracking your progress and improving your strategy. The dashboard provides valuable insights into your audience, your content, and your promotional activities. By using this information, you can improve your targeting, identify new opportunities for promotion, and ultimately grow your audience.